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Coca-Cola amplified Indonesia’s Independence Day with a hybrid approach blending online raffles and on-the-ground activations across multiple cities. The campaign united digital excitement with offline energy, triggering participation across diverse consumer profiles. With Grivy’s ecosystem powering both the receipt-upload journey and OTG registration flow, Coca-Cola delivered a seamless experience that drove engagement at scale, energized local communities, and strengthened the brand’s cultural presence during a key national moment.
Uniting national pride with rewarding consumer participation
Coca-Cola activated Indonesia’s Independence Day through a celebration that blended national spirit, cultural energy, and rewarding brand engagement. The receipt-upload raffle gave consumers the chance to win exciting prizes, while On The Ground activations energized physical locations across major cities. The campaign showed balanced gender interest and strong participation around Java and Sumatra. This hybrid approach aligned perfectly with the festive season, allowing Coca-Cola to meet consumers wherever they were — online or on the ground.
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Maximize festive-season participation through a dual online-offline engagement engine
Coca-Cola aimed to leverage Independence Day as a high-emotion moment to drive mass engagement, energize product purchase, and acquire new consumers. By combining a raffle-based digital mechanic with city-level OTG events, the brand sought to create an inclusive participation model accessible to all Indonesians. Grivy’s integration ensured real-time funnel management, validation efficiency, and participant support across both activation formats.
A seamless hybrid activation powered by receipt upload, OTG check-ins, and multi-channel amplification
A high-momentum Independence Day activation delivering strong upload quality and near-perfect OTG redemption
The campaign delivered exceptional participation across both channels, with online uploads increasing significantly week after week and OTG events delivering nearly complete redemption accuracy. The hybrid execution allowed Coca-Cola to collect first-party data across digital and physical touchpoints while driving strong brand presence and engagement during Indonesia’s most celebrated national moment.
The activation reinforced Coca-Cola’s cultural relevance by turning Independence Day into an engaging national experience. With hybrid performance insights and strong dual-channel traction, Coca-Cola now has a proven blueprint for future iconic-moment activations.
